- The book: The 10x Rule
- Author: Grant Cardone
I’m listening to the 10x Rule by Grant Cardone, which starts off with this quote:
Anyone who suggests doing less is either not a good friend or very confused.
Here’s the play by play!
The author is making the same promises most authors of personal development and success books make. From
He’s got the magic formula
Check out this doosey of a quote from the 10x Rule:
The 10x Rule is the single principle that all top achievers are using in the most flourishing areas of their lives. Regardless of how you define success, this book will show you how to guarantee the attainment of it with any dream and in any economy.
Three paragraphs later in the 10x Rule, the thought comes:
This guy is laying it on thicker than the cheesiest sales copywriter.
I keep listening. He’s a preacher, alright. The big claim? His one 10x Rule is the missing link in goal setting and success. But here’s a claim that’s actually interesting. It takes just as much effort to make $10,000 as it does to make $100,000.
What is the 10x Rule?
The one thing that guarantees you will get what you want in every area of your life. OK – he’s not telling us anything he hasn’t already said at least twice now.
What made Cardone successful?
He always put in ten times the effort of everyone else. He succeeded in life by working at activity levels by working 10x harder than anyone else.
Cardone – he regrets not being as successful as Steve Jobs or the Founders of Facebook or Google. The author claims he still has a chance, though. And he sounds seriously motivated.
He’s just droning on about adjusting goals to unimaginably high levels while not saying anything substantive.
Cardone is obsessing about the next level of success. He’s comfortably financially but is hammering away trying to create more-more-more. He considers it an ethical obligation to be unsatisfied with your current success. There is nothing wrong with you!
So if you want to be a trillionaire….
Cardone has said several times that “there’s nothing wrong with you if you’re dissatisfied and want more. Even at “his level of success” he’s not personally satisfied, according to him.
And there’s nothing wrong with that.
Somehow I can hear his wife in the background telling him to stop being so obsessed with his career and start giving her a little attention.
That wasn’t fair.
I don’t know Grant Cardone or anything about his personal life. It’s unfair and childish of me to suggest this this guy is so obsessed with success that he neglects his family.